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Inside the room

Everything
the room can do.

Assemble the panel, screen the work, read the verdict — every tool in the building, one afternoon.

What’s in the room

Focus-group research that runs in minutes instead of weeks — without changing the rigor of the methodology.

A panel that shows up

A panel that shows up

Seat 5–25 voices with real demographic depth — age, region, income, temperament. Each one reacts in character, every time, no recruit required.

Natural Conversations

Natural Conversations

Watch AI participants engage in realistic discussions, building on each other's ideas just like real focus groups.

Real-Time Sessions

Real-Time Sessions

See discussions unfold live with realistic pacing and natural conversation flow. No waiting weeks for results.

Live Analytics

Live Analytics

Track sentiment, emotion trajectories, key themes, and engagement metrics as discussions happen in real-time.

Smart Insights

Smart Insights

AI-powered analysis identifies patterns, concerns, opportunities, and actionable recommendations automatically.

Professional Reports

Professional Reports

Generate branded PDF reports with transcripts, analytics, insights, and recommendations in one click.

The panel
6 of 1,000 voices
SJ

Sarah J.

28 · Nurse, Austin

MW

Marcus W.

42 · Contractor, Tulsa

speaking

PP

Priya P.

35 · PM, Seattle

JO

James O.

55 · Teacher, Augusta

AM

Aisha M.

31 · Designer, Chicago

DK

David K.

24 · Student, Tempe

A thousand voices on the bench

Pick your panel from a library of 1,000 personas — each with its own demographics, values, biases, and way of talking.

  • Demographic Diversity: Age, gender, race, location, income, education
  • Psychographic Profiles: Values, interests, lifestyle, personality traits
  • Behavioral Data: Shopping habits, media consumption, brand loyalty
  • Custom Personas: Upload your own customer data or create custom profiles

Read the room in flight

Watch the read sharpen while the session runs — sentiment, themes, and engagement, minute by minute, not weeks after the fact.

Sentiment Analysis

Track positive, negative, and neutral sentiment across the discussion timeline

Keyword Extraction

Identify frequently mentioned terms, phrases, and emerging themes

Theme Clustering

Automatically group related comments into coherent themes and topics

Engagement Metrics

See which participants are most engaged and which topics generate discussion

Live session
In flight

0%

Positive

0.0

Engagement

0%

Purchase intent

Sentiment by minutemin 38 of 45 · 12 voices

Going deeper

Professional-grade features for serious market research

Voice Synthesis

Voice Synthesis

Listen to participants speak with natural voices matched to their demographics

Session Recording

Session Recording

Save full sessions with audio, transcript, and analytics for later review

Multi-Format Export

Multi-Format Export

Export as PDF, MP3, CSV, or JSON for easy sharing and integration

Multi-Language

Multi-Language

Run focus groups in 50+ languages with culturally-aware participants

Why teams switch

10x Faster

Get results in hours instead of weeks. Launch campaigns faster and iterate quicker.

90% Cost Savings

Run unlimited focus groups for a fraction of traditional research costs.

Defensible insight

Every reaction is grounded in a real demographic profile reacting to your actual creative — a read you can take into the room, not a black-box score.

See the room before you book it.

Upload the creative, assemble the panel, and read the verdict while the idea is still warm.

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